Landing Page Formula

Checkout the breakdown of this page using the same formula.

Landing page formula.

3 questions all fantastic landing pages address andra zaharia freelance content marketer the content habit. The landing page must use the same words as the ad or email that lured them in. Consider removing the cta from the hero and writing the page with a traditional copywriting formula in mind instead. You ll see a lot of articles that pick apart their process and highlight how you can adapt their methods to your own site.

Try changing your headline. The ingredients of the landing page headline formula. Want to increase conversions on your landing page. If landing page optimization was a country song it d be called dance with the one that brung ya if that chain of language is broken expect a high bounce rate.

We really like the way it simplifies the whole interplay between what the landing. Buzzfeed is one of the few companies universally recognized as producing high converting headlines. We could then develop a series of headline formulas that any startup or small business could use to convert as well as long form converts without gettin ugly or lookin sketchy. There s almost no better bang for your buck as headlines are one of the easiest elements of ads and landing pages to change.

This formula might seem hard to picture how it might look like once it s done so here s an example of another article breaking down a saas landing page using the same formula. Headline changes have the power to provide a 10 lift while taking all of oh i dunno five whole seconds to change. The formulas in this section are best suited to landing pages like lead gen or opt in pages and long form sales pages. My website s conversion rate hovers.

A landing page conversion rate benchmark tells you how well other businesses landing pages convert. You can look at overall benchmarks or at benchmarks in your particular industry. Head to my youtube channel to learn my proven landing page formula for free. Copywriting formulas specifically for long form sales pages.

We use it in the latest update to our guide to landing page optimisation to set the scene. So what if we were to take the best of long form sales page copywriting and tweak it for our 2 0 or short copy landing pages. If you re in the top 25 percent of websites you have a conversion rate of more than 5 percent. There is no single formula for a perfect landing page.

Example of a saas landing page using this formula. From my experience all high converting landing pages answer 3 fundamental questions in a specific and empathetic manner.